Expanding your business contacts leads to more exposure for your business. The more people who know about who you are and what you do the more likely you are to get customers. The more customers the more revenue.
Having a person you know well recommend a business to you means that you have already started the process of ‘building trust’, even before you have met. There are many businesses today who function completely on recommendations – they do no other form of advertising.
The main people who will recommend you are satisfied customers, but the other group is those business people you have formed a relationship with. They trust you and are prepared to recommend you to their contacts.
Recommendations lead to a higher conversion of potential into actual customers than any other single form of marketing.
It’s not always about sharing business. Sometimes it’s about sharing knowledge and experience. People have managed to save themselves time and money by chatting with other business owners over issues they have. The relationships often develop because sound advice was given freely and free of charge.
Starting a conversation with a phrase such as “How do I …?” opens the way for you to get some free advice. You’ll remember the person who gave you that advice – good or bad and they’ll remember you as somebody open enough to ask for advice.
If you would like to know more about the Wirral Business Association please contact us now.